Are you spending time spinning your wheels trying to generate more leads and make more sales?

Don't forget about the biggest asset you already have, your website!

Maximizing conversions and driving traffic to the right pages can help you streamline your marketing efforts and turn your website into a selling machine.

Let me show you how!

Join Me in the Website Laboratory!

Imagine a day where you sit down to do marketing for your business and you feel empowered and in charge!

This could be you.

You know what activities need to be done to get more visitors to your site – and you know they work!

You understand how all your marketing efforts work together to drive results.

You aren't wasting time trying the newest trend – instead, you're executing a well thought out marketing plan that is perfect for your unique business.

Your website is a 365/24/7 selling machine!

Does this sound like you?

  • You have a website because you know it's something you're supposed to have.
  • Figuring out to get more people to see it is confusing.
  • Technology is a struggle – and things change way too fast.
  • You know you have an amazing product or service and are frustrated trying to let people know it exists!
  • You want full control of your marketing and to feel confident, not overwhelmed.

So, what can you do?

First, take a deep breath! Marketing strategies are all about testing what works and learning how your unique and specific audience reacts to you.

AND YOU DON’T NEED TO DO ALL THE THINGS!

Wait, what? You mean I don’t need to do Facebook, Instagram, Twitter, LinkedIn, Snapchat and Pinterest ALL at the same time?

NO!

I don’t need to blog daily and start a podcast and YouTube channel?

NO!

What we know is that people will buy (and spend more money) with brands that they have built community around. So it’s important to be out there, but be where YOUR community is, not where the shiny objects are.

Be real with your capacity to execute, and execute well. Understand your budget, staffing, and the time you have to really do your marketing well, and then live within those parameters.

“As a comedian, I know how to make people laugh. But that hasn’t always translated well into my marketing strategy. The Website Laboratory has helped me understand the business side of the entertainment business. I’m learning how to reach more potential audience members with a message that puts the right butts in the seats. It’s convenient. It’s up to date. The Website Laboratory is transforming how I market myself and my comedy shows.

Headshot of Katy Ipock

Katy Ipock Ipockolyptic Productions

Sami’s classes are top notch – she takes the world of marketing and tech and breaks it down into manageable steps to make it seem less scary. She is knowledgeable in everything from web development, to SEO, to email marketing and social media. Questions are always answered in a timely manner and in terms that I can understand. The First Click has quickly become my one stop shop for advice, education and tips on how to better market our organization.”.

headshot of andrea perry

Andrea Perry The Guardian Group

The Website Laboratory will help you do just that!

Imagine taking your website (your biggest marketing expense) and knowing it's generating sales while you sleep!

Imagine your phone ringing less, because they can get everything they need from your website.

Imagine spending less time on your marketing because sales come in automatically through your website.

You have an amazing business already! You are a great business owner! Now let’s just get the Marketing overwhelm to GO AWAY!

The Website Laboratory is a 12-month group coaching program geared towards getting more of the right people to your website and making it your 365/24/7 salesperson.

During the program, you’ll learn fundamentals in website design, Search Engine Optimization (SEO), branding, social media, PR, video marketing and so much more!

You probably spent more money and time on your website than any other marketing effort out there. 
Maximize those dollars!

The Website Laboratory will give you all the tools you need to get the right visitors to your website and generate sales.

Each training takes you step by step through a specific process so you can feel confident that what you're spending time executing actually works!

And as a bonus, you'll get a free 30 min. onboarding consultation with our team so we can learn what your business goals are and audit your website for low hanging fruit!

This is for you if:

  • You have an existing website, but you just don't know how to turn it into a selling machine.
  • You're ready to jump in and take action – no more sitting on the sidelines.
  • You want to increase your sales so you can grow your team – and they can help with some of the marketing.
  • You are comfortable with using social media and email – even if you don't know the best way to maximize it.
  • You know what your business goals are, just need a little help figuring out how best use your website to achieve them.

This isn't for you if:

  • You don't have an existing website (hint: check out Your Starter Site instead)
  • Getting more visibility for your brand isn't a priority right now.
  • Sales are high enough and you don't need more leads.

By now you may be thinking…how can you possibly live in a world where marketing isn't completely overwhelming?  This is why we created the Website Laboratory!

We know you can do this and with our ongoing support, you'll achieve more than you thought possible.

The moment when a student shares a win they've had on social media or experiences more traffic on their site than they've had in the last six months is what we live for.  We are your biggest cheerleader.  Our mission is to help you get your unique product and gift out to the world so you can help more people.

Now is the time to take charge of your business and feel energized by the work you're doing!

Imagine the confidence you'll have when you know the content you're creating is actually creating a difference in your business.  And the words “sales funnel” make you smile instead of cringe.

You can do this!

Today is the day you take charge of your online destiny and build a strategy that works.

The way we see it you have 2 options!

Hire a consultant and spend thousands of dollars over the year:

  • Website maintenance – $500/month
  • Social Media Consultant – $1,000/month
  • Email Marketing Strategist – $500/month
  • CopyWriter – $250/month
  • SEO Strategist – $1,000/month
  • PR Agency – $2,500/month

For a grand total of $69,000!!!

AND if they aren't all talking and working together, you might not achieve the best results.

Spend 1 year in the Website Laboratory at $39/month:

  • Website maintenance training – included
  • Social Media Training -included
  • Email Marketing Training -included
  • CopyWriting Training -included
  • SEO Training -included
  • PR training – included

For a grand total of $468 (or $390 if you purchase annually)!!!

Plus, you KNOW things are working because you're in control and understand what to look for and how to monitor your success.

So how does it work?

Here’s what you get monthly:

2 Masterclasses

Each month, I'll lead you through a workshop to teach you the fundamentals.  These interactive workshops allow you to ask questions and get actionable steps for your unique business.  Some months will also include a guest expert.

Facebook Live Q&As

Once a month you'll have the opportunity to ask whatever questions you have regarding your website and the digital marketing activities you're refining.  Don't have questions?  That's ok!  Attend anyway.  You can always learn something from what other people ask.

Updates to Divi Theme in the last month

We specialize in Divi.  So as a bonus for you Divi users, each month we'll give you the newest updates and how to use them.

Here’s what you get daily:

Facebook Group

Join other businesses that are going through the same struggles you are with marketing.  Use them as a sounding board for your ideas and get suggestions from them as well as our team.  I’ll be in the group regularly to support you and provide feedback as you execute in real time!

Accountability

Having someone hold you accountable is huge.  And we want to know what your goals are so we can make sure you're executing them.

 

Here’s what you get monthly:

2 Masterclasses

Each month, I'll lead you through a workshop to teach you the fundamentals.  These interactive workshops allow you to ask questions and get actionable steps for your unique business.  Some months will also include a guest expert.

Facebook Live Q&As

Once a month you'll have the opportunity to ask whatever questions you have regarding your website and the digital marketing activities you're refining.  Don't have questions?  That's ok!  Attend anyway.  You can always learn something from what other people ask.

Updates to Divi Theme in the last month

We specialize in Divi.  So as a bonus for you Divi users, each month we'll give you the newest updates and how to use them.

Here’s what you get daily:

Facebook Group

Join other businesses that are going through the same struggles you are with marketing.  Use them as a sounding board for your ideas and get suggestions from them as well as our team.  I’ll be in the group regularly to support you and provide feedback as you execute in real time!

Accountability

Having someone hold you accountable is huge.  And we want to know what your goals are so we can make sure you're executing them.

 

But that's not all:

Course Dashboard

When the doors open on October 1st, you'll have access to six modules that guide you whevever you are in your journey.  Expanding your audience, your user experience, your sales, your visibility, your design or your authority.  Each lesson has action items you can implement right away to start seeing results.

Onboarding Call

We want to know everything about your business so we can tailor the trainings to you.  

This isn't just a cookie cutter program.  We are here to support you in your unique and individual goals.  You'll get a 30 min consulting call when you sign up so we we can review where you're at, where you're headed, and what needs to be tweaked or refined on your website.

BINGO! 

Who doesn't love games and prizes!!  Each month we'll release a new Bingo board.  Complete the items on the card to be entered to win the monthly prize.  Get a blackout and earn an extra 30 min one-on-one with our team.

Virtual Retreat

We hold 2-day virtual retreats throughout the year.  This is to help you get your mind on right and dive deep into a particular topic.  More on this to come.

What will I learn?

Each month has it's own topic and will provide training on one element of website marketing!  This is a sampling of what we'll cover, but please not that specific Masterclass topics are subject to change.  We don't duplicate anything throughout the year and each element, while you might not use it right now, you'll definitely need at some point in your growing business.  This is why our program is an annual program, instead of a month-to-month program.

October: Expand your Audience with Email Marketing

Using your website to grow your email list can be extremely impactful.  And once they're on your list, getting them to open your emails is equally important.

Masterclass #1 – Creating an effective lead magnet
Masterclass #2 – Writing effective subject lines

 

November: Expand your User Experience with Technology

Technology is always changing and can be overwhelming.  But understanding what the common issues are can help you combat them immediately and without stress.

Masterclass #1 – Common website tech issues
Masterclass #2 – How to keep your website and business secure

December: Expand your Sales, 2019 Goal Setting

It's that time of year!  What are your goals for 2019 and how are you going to achieve them?

Masterclass #1 – Setting your 2019 goals, and lining out your next 90 days of execution
Masterclass #2 – Putting together a marketing strategy for 2019

January: Expand your Visibility with SEO

SEO (Search Engine Optimization) doesn't have to be scary or technical.  By mastering a few basics you can increase the visibility of your website in search.

Masterclass #1 – SEO 101
Masterclass #2 – How to use Google My Business

February: Expand your Design

Design is ever-evolving.  So this month we want to make sure you're looking outside the box and creating features on your website you might not have thought of before.

Masterclass #1 – Unique elements you can add to your website
Masterclass #2 – What your branding says about your product/service

March: Expand your Authority with Testimonials/Reviews

Having people speak about your business is so impactful.  It helps to create trust with your brand and allows people to make decisions between competitors.

Masterclass #1 – How to get testimonials and where to use them.
Masterclass #2 – Where should your customers put reviews?

April: Expand your Audience with Social Media

Social media can be powerful when done right!  But with all the changes it can seem a bit crazy.  This month we'll dive into some ways to utilize social media on your website to start to share the content you're creating.

Masterclass #1 – Utilizing Social Media on your Website
Masterclass #2 – Facebook Ads 101

May: Expand your User Experience with Plugins

The number of plugins on WordPress will make your head spin.  And they aren't all created equal.  This month we'll dive into our favorite premium (paid) plugins.  And we'll put a vote out there for the plugin you want us to do a deep dive into.

Masterclass #1 – Our favorite premium plugins.
Masterclass #2 – Member's Choice plugin training

June: Expand your Sales 

I can't wait for this month.  It's time to dive into sales funnels and other ways to generate income.  We'll look at various sales funnels for different goals as well as how to generate affiliate income for products you're recommending anyways.

Masterclass #1 – Simple Sales Funnels
Masterclass #2 – Affiliate Income – how to generate it!

July: Expand your Visibility with Content

AHHH the word content.  Yes it's overused, but yes it still matters.  We'll discuss best practices for creating content on your website.  We'll also create your strategy for putting that content out into the world.

Masterclass #1 – Content Best Practices.
Masterclass #2 – Create your broadcast strategy

 

August: Expand your Design 

You don't have to be a graphic designer to have great design.  We are sharing our favorite tools to help you look like a pro when it comes to your website and social media.  We'll also give you some tips for creating great images on your phone. 

Masterclass #1 – Resources to create new projects
Masterclass #2 – Taking photos with your phone

September: Expand your Authority with Influencers

What does it mean to be an influencer or a thought leader?  And how can it help you increase the authority of your business!  That's the topic of this months masterclasses.

Masterclass #1 – How to become a thought leader in your industry.
Masterclass #2 – What is influencer marketing and how can you leverage it in your business?

 

Get to know Sami

Sami Bedell-Mulhern

Sami Bedell-Mulhern

Founder, The First Click

Almost three years ago, I left my corporate job handling the marketing for an international guitar manufacturer. While I loved my job, I realized that my passion was working with small businesses and helping them tell their stories.

Small business owners and entrepreneurs have so much passion and work really hard. With all the innovations in marketing, creating a cohesive marketing strategy seems daunting. So instead, you try one thing and then another, and get frustrated in the process.

I started The First Click to help businesses get away from that feeling of overwhelm. By teaching classes on individual topics, geared towards the beginner, I help people just like you tackle one thing at a time, see success and continue to grow.

My experience working with startup nonprofits established corporate companies, and everything in between, allows me to problem-solve and create opportunities for all business types, whether they are B2B, B2C or non-profit. I look forward to seeing you in the group!

Here's the bottom line:

Learn the marketing skills you need to propel your business forward.

Make more MONEY in your business doing the marketing tactics that make the most sense for your target audience.

Network with other businesses facing the same struggles you’re having.

Get individualized coaching to help you get unstuck.

Analyze your efforts so you know you’re making an impact on your business

End the overwhelm, struggle and fear that you’re not doing the right thing.

Sign Up Now!

We commit to you for all 12 months. When you sign up, we expect you are committing to us for all 12 months as well. We are in this together! As a result of us holding space for you for all 12 months, we do not offer refunds and we expect you to commit for the full time frame when you join us.

As soon as your payment is received, you'll receive a confirmation email with instructions to schedule a 30 min onboarding call.

This is unlike anything you've ever experienced. We will set you up for success this year!

FAQs

How long is the Website Laboratory?

The Website Laboratory runs unique content each month.  That's right, over the course of the entire year, you'll have brand new trainings to keep you moving and grooving in your digital marketing.

When does it start?

All the materials will be unlocked on October 1st. You'll get access to the Facebook Group immediately after your first payment is received.

You'll also be able to schedule your 30 min coaching call as soon as your payment is received.

How many people can be in the group?

We currently don't have a limit to the number of members.

Who are the One-on-One Coaching Calls with?

These are all with Sami, founder of The First Click. She is a wealth of knowledge, but also has a collection of experts that she has collaborated with and who are the instructors in this program. If you somehow stump her, she’ll reach out to her network and be sure to get you the answer that sets the right foundation and best practices for the industry you’re in.

What if I change my mind?

We commit to you for the full year – and we've worked hard to create content that you can execute quickly and see results!

That being said, if in the first 30 days you don't think we're the right fit, we'll gladly give you a refund.

Who is the Website Laboratory right for?

Anyone that is struggling with their digital marketing plans. Whether you’re a small business just starting out, or an established business that needs help taking it to the next level we are here to support you.

 Have additional questions? Feel free to send them to us at hello@handemarketingsolutions.com and we’ll respond within the next business day!