Marketing…you know you need to do it but figuring out HOW to do it and more importantly, how to EXECUTE seems daunting.

Beyond that, once you have started doing some of the things, how do you even know if it’s working?

Join Me in the Marketing Laboratory!

You started your business because you are passionate about what you do. You LOVE what you do and want to see growth in your business. But the thought of marketing is so overwhelming and you feel like you’re spending money and not seeing any results. Plus, you feel like you have to do ALL the things, email, website, social media, blogging, AHHHHHH!!!!

This unique 12-month group coaching program will walk you through the various marketing strategies that can propel your business, increase sales and leads and build trust with your current and potential customers.

Who you are:

  • a business owner who is struggling to find the time to market your business
  • entrepreneur who is just starting a new business and needs a new marketing strategy
  • anyone overwhelmed with all the marketing things that are being thrown at you and not knowing what to do
  • someone seeing sales plateau and not knowing how to decipher which marketing strategies are working

Does this sound like you?

  • You have a Facebook page but you only post when you realize you haven’t posted in a while.
  • Your website hasn’t been updated in months, or even years! And mobile friendly? Is your site mobile friendly?
  • PR feels like something that is completely out of reach for someone like you. You have no stories to tell.
  • Marketing is something you feel you do because you have to, not because you have a strategy in place.
  • You’re fed up trying to figure out analytics and if your activities are even working, but you have no more money to just throw away.
  • You are constantly changing your marketing strategy because someone tells you to try the latest shiny object.

So, what can you do?

First, take a deep breath! Marketing strategies are all about testing what works and learning how your unique and specific audience reacts to you.

AND YOU DON’T NEED TO DO ALL THE THINGS!

Wait, what? You mean I don’t need to do Facebook, Instagram, Twitter, LinkedIn, Snapchat and Pinterest ALL at the same time?

NO!

I don’t need to blog daily and start a podcast and YouTube channel?

NO!

What we know is that people will buy (and spend more money) with brands that they have built community around. So it’s important to be out there, but be where YOUR community is, not where the shiny objects are.

Be real with your capacity to execute, and execute well. Understand your budgets, staffing, and the time you have to really do your marketing well, and then live within those parameters.

The Marketing Laboratory can help you do just that!

Imagine knowing what your marketing plan is for the next six – tweleve months.

Imagine having a content strategy so you know what you’re posting where 30-60 days in advance.

Imagine your website generating leads and helping you increase revenue.

You have an amazing business already! You are a great business owner! Now let’s just get the Marketing overwhelm to GO AWAY!

The Marketing Laboratory is a 12-month group coaching program geared towards getting your marketing strategy in order.

During the course of the program, you’ll learn fundamentals in website design, SEO, branding, social media, PR, video marketing and so much more!

The Marketing Laboratory can help you do just that!

Imagine knowing what your marketing plan is for the next six – tweleve months.

Imagine having a content strategy so you know what you’re posting where 30-60 days in advance.

Imagine your website generating leads and helping you increase revenue.

You have an amazing business already! You are a great business owner! Now let’s just get the Marketing overwhelm to GO AWAY!

The Marketing Laboratory is a 12-month group coaching program geared towards getting your marketing strategy in order.

During the course of the program, you’ll learn fundamentals in website design, SEO, branding, social media, PR, video marketing and so much more!

“As a comedian, I know how to make people laugh. But that hasn’t always translated well into my marketing strategy. The Marketing Laboratory has helps me understand the business side of the entertainment business. I’m learning how to reach more potential audience members with a message that puts the right butts in the seats. It’s convenient. It’s up to date. The Marketing Laboratory is transforming how I market myself and my comedy shows.

 Headshot of Katy Ipock

Katy Ipock Ipockolyptic Productions

So how does it work?

Here’s what you get monthly:

Workshop

Each month, I'll lead you through a workshop to teach you the fundamentals.  These interactive workshops allow you to ask questions and get actionable steps for your unique business.  

2- Facebook Live Q&As

It won’t be just me that’s here teaching you all the things! Each month I'm bringing in an expert in the theme for the month.  You’ll get the opportunity to ask them anything LIVE! You'll also have an opportunity to ask me anything live to help you get unstuck and implement what you have learned that month.

Here’s what you get daily:

Facebook Group

Join other businesses that are going through the same struggles you are with marketing.  Use them as a sounding board for your ideas and get suggestions from them as well as our team.  I’ll be in the group regularly to support you and provide feedback as you execute in real time!

Accountability

We’ll hold you accountable for the activities you want to execute.

Here’s what you get monthly:

Workshop

Each month, I'll lead you through a workshop to teach you the fundamentals.  These interactive workshops allow you to ask questions and get actionable steps for your unique business.  

2- Facebook Live Q&As

It won’t be just me that’s here teaching you all the things! Each month I'm bringing in an expert in the theme for the month.  You’ll get the opportunity to ask them anything LIVE! You'll also have an opportunity to ask me anything live to help you get unstuck and implement what you have learned that month.

Here’s what you get daily:

Facebook Group

Join other businesses that are going through the same struggles you are with marketing.  Use them as a sounding board for your ideas and get suggestions from them as well as our team.  I’ll be in the group regularly to support you and provide feedback as you execute in real time!

Accountability

We’ll hold you accountable for the activities you want to execute.

But that's not all:

Bonus Instagram Training

Tyler J. McCall has nearly 10 years of marketing experience – for businesses and causes – he knows what it takes to build an audience online, get people excited about what you do, and turn followers into raving fans who buy your products and book your services.  Once you sign up – this video will be available to you IMMEDIATELY!

Individual Coaching

I want to make sure you get the individual coaching you need to implement the things you’re learning throughout the course of the 12-months.  You’ll have access to a 4- 30 min one-on-one calls with me to troubleshoot where you’re stuck.

VIPs get unlimited 30 min calls.

Virtual Retreat: Analyze Your Analytics

In April and October, we work with you to take a look at how you’re performing and see what’s working so far and what’s not! You’ll learn how to review your analytics from Google, Facebook, and more to make sure you're making the most of your time.

What will I learn?

Each month has it's own topic and will provide training on one element of digital marketing!

January: Video in your Marketing

Video has gained in popularity and gives more validity to your potential clients and customers. From promotional videos to testimonials, when you hear someone talking it just makes it more real. With the increase in video marketing with Instagram Stories and IGTV we’ll walk through ways to be authentic with video, and remove the barriers.

February: Social Media

Social media is definitely not going away, and having it as part of your marketing strategy is important. But it’s not the only thing that matters. We’ll work through choosing the right platforms for your business and how to create a strategy that supports your business.

We'll help you line out calendars that help you with executing. We’ll also talk about different the tools available to help you with managing your platforms.

Facebook Live Expert will be Cara Chace – all about Pinterest.

March: Organization

If you're anything like me, then your to-do list can get crazy!  How do you manage it all?  This month we'll work through time saving tips so that you can focus on the elements that will really drive your business forward.

Facebook Live Expert TBD

April: Email Marketing

The ROI (return on investment) for email marketing is huge! And now that you’re creating amazing content, promoting it through email is a great way to gain visibility and nurture your customers. You’ll also learn how to grow your list and create opt-ins that people can’t refuse!  We'll also go through some of the tools you can use and prs and cons of each of them.

Facebook Live Expert TBD

May: Public Relations

It’s all about building know, like and trust with your customers. Getting featured on third-party channels, like blogs, feature articles and more helps you build authority and trust with your customers. A strong PR campaign can help your digital reach as well as getting in front of a local audience in print. You’ll get tips for pitching your story to grow your brand and audience.  We'll also discuss how PR in the digital age can help your website grow.

Facebook Live Expert will be Chelsea Callicott

June: SEO

Search Engine Optimization (SEO) is a tricky thing, and like social media, is constantly changing. However, there are some things you can do to help your website become more SEO-friendly. You’ll learn some easy techniques you can implement on your website, as well as activities you can do off your website to get more visibility.

This month will have two Facebook Live Q & As from the First Click team.

July: Summer break

Summer's are busy, and we want to make sure you have time to take a break.  Whether that's vacation or just taking some time to look at where you are in your business right now compared to your goals.

There will be one Live Q & A during the month to help you out if you're stuck.

August: Branding

Creating your brand is like telling the story of your product or service. Showing up on social media, in emails and on your website with the same colors, language and graphics will represent your brand professionally and consistently.

In this module we’ll go through different ideas for branding and give you exercises to help you develop your voice and branding elements. If you already have your branding lined up, then you’ll be able to take it to the next step with ideas for creating templates for your graphics and so much more.

Facebook Live Expert TBD

September: Website

We’ll help you refresh your website.  Now this doesn’t mean a costly redo that takes months to accomplish.  We’ll simply help you review your website for any copy and/or content changes that might be beneficial for your branding and product/services.  You’ll learn best practices for call-to-actions along with tools you can utilize for email opt-ins and getting people through the door.

Don’t have a website currently?  That’s ok – we’ll teach you what you must have on your website, even if it’s only 1- 2 pages.

Facebook Live Expert TBD

October: Content Strategy

Having a great content strategy can make your life so much easier as you get to executing.  Knowing what you’re producing ahead of time helps tremendously with the actual design, writing, interview, filming, etc.  The content you create will be utilized through all your marketing activities. I’ll share with you ideas for batching, creating and promoting content for your business.

Remember, content can be blogs, videos, podcasts, whatever you’re most comfortable with.  We’ll show you how to take what you’re most comfortable with and maximize it for your business.

Facebook Live Expert TBD

November: Goal Setting

Knowing where you're going is SO important.  So let's get your goals set for 2019 so you know where you're marketing efforts should be focused.

Facebook Live Expert TBD

December: Break

December is a busy time for all of us., whether it's the peak season for your business, or you're taking time off to spend with your friends and family!  No matter what, make sure you take some time to reflect on your success this year.  And know that you can relax and take some time because your goals and plans are already set for the new year!

We'll have one Live Q & A during the month to help you if you're stuck.

Get to know Sami

Sami Bedell-Mulhern

Sami Bedell-Mulhern

Founder, The First Click

A little over a year ago, I left my corporate job handling the marketing for an international guitar manufacturer. While I loved my job, I realized that my passion was working with small businesses and helping them tell their stories.

Small business owners and entrepreneurs have so much passion and work really hard. With all the innovations in marketing, creating a cohesive marketing strategy seems daunting. So instead, you try one thing and then another, and get frustrated in the process.

I started The First Click to help businesses get away from that feeling of overwhelm. By teaching classes on individual topics, geared towards the beginner, I help people just like you tackle one thing at a time, see success and continue to grow.

My experience working with startup nonprofits established corporate companies, and everything in between, allows me to problem-solve and create opportunities for all business types, whether they are B2B, B2C or non-profit. I look forward to seeing you in the group!

Here's the bottom line:

Learn the marketing skills you need to propel your business forward.

Make more MONEY in your business doing the marketing tactics that make the most sense for your target audience.

Network with other businesses facing the same struggles you’re having.

Get individualized coaching to help you get unstuck.

Analyze your efforts so you know you’re making an impact on your business

End the overwhelm, struggle and fear that you’re not doing the right thing.

Choose the plan for you:

We commit to you for all 12 months. When you sign up, we expect you are committing to us for all 12 months as well. We are in this together! As a result of us holding space for you for all 12 months, we do not offer refunds and we expect you to commit for the full time frame when you join us.

As soon as your payment is received, we’ll send you your orientation email and you can get started. That’s right, NO waiting.

We'll also schedule a 30 min onboarding calls to get you up and running on all things in the Lab! This is unlike anything you've ever experienced. We will set you up for success this year!

FAQs

How long is Marketing Laboratory?

Marketing Laboratory is a 12 month program. We wanted to make sure that you got the support you needed to really learn about the marketing activities and how they can benefit your business. Even if a particular activity isn’t part of your plan right now, it’s important to know the basics for when you’re ready to add it to your wheelhouse.

When does it start?

We want to get started right away!!! You'll get access to the Facebook Group immediately after your first payment is received.  There you'll see all the videos fro previous months and can watch them if you'd like.  You'll also get immediate access to the bonus Tyler J. McCall Instagram Q & A!

How many people can be in the group?

While we don’t limit the numbers of our Lab Techs, the VIPs are limited to 10.

Who are the One-on-One Coaching Calls with?

These are all with Sami, founder of The First Click. She is a wealth of knowledge, but also has a collection of experts that she has collaborated with and who are the instructors in this program. If you somehow stump her, she’ll reach out to her network and be sure to get you the answer that sets the right foundation and best practices for the industry you’re in.

What if I change my mind?

We commit to you for all 12 months. When you sign up, we expect you are committing to us for all 12 months as well. We are in this together! As a result of us holding space for you for those 9 months, we do not offer refunds and we expect you to commit for the full timeframe when you join us.

Who is the Marketing Laboratory right for?

Anyone that is struggling with their digital marketing plans. Whether you’re a small business just starting out, or an established business that needs help taking it to the next level we are here to support you.

 Have additional questions? Feel free to send them to us at hello@handemarketingsolutions.com and we’ll respond within the next business day!