Ep 6 | 4 Essential Homepage Copy Tips with Storybrand Certified Writer, Sarah Cook

Which of the 4 essentials that Sarah lines out are you going to take advantage of first?

Make sure to share it in the comments below.

Today's guest expert is Sarah Cook of ND Pen.   She's going to be walking us through the 4 essential things you need to think about when it comes to copy and your homepage.

Sarah is a seasoned medical writer and a StoryBrand certified copywriter.  She creates websites and other marketing materials for doctors, wellness businesses, and other small business owners – with a focus on connecting with the people who need them the most and increasing their bottom line.

Even though Sarah works primarily with medical businesses, the copywriting strategies that she uses are relevant for any business.

I think you'll really enjoy the 4 essentials she lines out in today's episode.  I can't wait to hear your favorite parts!

Time Stamps

(2:37) Why is a website so important
(3:37) Why does copy matter?
(6:19) What copywriting resources are out there?
(9:50) Essential #1 – Your header
(16:30) Essential #2 – Define the problem you solve
(19:34) Essential #3 – Establish your authority
(27:34) Essential #4 – What's your call-to-action?
(30:33) My challenge to you
(4:00) Wrap Up

Resources

Marie Forleo – Copy Cure
Ray Edwards 
Storybrand  

Find more about Sarah

NDPen
ND Pen on Instagram 

0 Comments

Submit a Comment

Keep the Conversation Going

Our Latest Episodes

Ep 44 | Monthly Website Maintenance

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Website maintenance doesn't have to be hard, but it must be done.   Maintaining your website is like maintaining your car.  It should be done on a regular...

Ep 43 | How to use Analytics to Make Decisions

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you ever looked at your Google Analytics and had no idea what to do with it?  You're not alone!  We're breaking it down in this episode. How often do...

Ep 42 | Repurposing Content

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Do you struggle with how to maximize your content?  Time to repurpose it! Repurposing content can look like a few different things.  In this episode we're...

Digital Marketing Therapy is all about helping you take action and get your marketing done without being overwhelming.  Each week there are step-by-step actions you can take, advice from other business owners, and other marketing experts to round it all out.

Get the 30 Day Website Roadmap

Review your website and understand what elements you need for your website.  Understand what may need to be changed or tweaked with your existing website.  If you don't have a website - then you'll have all the elements you need to start planning your website.

Check your inbox for more information.

Share This