Ep 56 | 3 Rules When Creating Blog Posts

Get my 3 things to consider when creating blog content for your website.

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Content is a crucial part of your website from a customer experience point of view as well as for SEO.  So in this episode, I'm sharing these quick tips you'll want to think about when putting your blogs, or podcast show notes, up on your website.

In this episode you'll learn:

→ Tip #1 – length your content should be.
→ Tip #2 – including inbound and outbound links.
→ Tip #3 – using graphics.

Want to skip ahead? Here are some key takeaways:

[2:19] Tip #1 – Content length.  More words are definitely better. But pay attention to how often your posting because it's quality over quantity. The less often you post the longer each post should be. At a minimum, you don't want a post to be less than 300 words.
[3:36] Tip #2 – Inbound and outbound links.  You want to have links from your post to other pages on your website.  You also want to have links to other websites (outbound).  This helps search engines understand the context of your site and how to serve it to people in search results.
[5:32] Tip #3 – utilize graphics.  These can be images, infographics or icons.  This helps break up content and help people that are scrolling find the areas they're most interested in.

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Transcript

[INTRO] Hey there, Sami here with a Fast Fact Friday episode of the Digital Marketing Therapy Podcast where we give you quick wins and quick tips in order to keep your marketing moving, growing your website and generating more leads and traffic.

I am excited to come to you today to talk to you about three things you need to consider when doing blog posts. And this could also be true for your podcast show notes if you have a podcast. But creating regular content is something I feel very strongly about on your website. It's super important.

So I'm going to give you three things to consider when creating your blog posts so that you can use them to generate more leads and increase your SEO and who doesn't want that.

But before we get into it, this episode is brought to you by our Digital Marketing Therapy sessions. These 30-minute sessions are held online where we work with you one on one to help you troubleshoot any area of your business within marketing. And we'd love to sit down and talk with you about your content strategy about your blog posts and how maybe you can maximize and leverage those a little bit better on your website. So if we can help you one on one, we'd be happy to do that.

And we are offering these sessions for free through the month of April to help you keep moving forward with your marketing and your business and help you continue to generate sales so that you can support your community and support your family during these challenging times. As we're all just trying to figure out what comes next. So head on over to https://thefirstclick.net/officehours, book your time, I cannot wait to meet you and get to know more about your business. But for now, let's get into the episode.

[CANNED INTRODUCTION] You're listening to the Digital Marketing Therapy Podcast. I'm your host, Sami Bedell-Mulhern. And each week, I bring you tips from myself and other experts, as well as hot seats with small business owners and entrepreneurs to demystify digital marketing and get you on your way to generating more leads and growing your business.

[BODY] Okay, so generating content. Yes, I absolutely am a firm believer in having content on your website on a regular basis for so many reasons of which we're not going to get into right now. But what I am going to get into are the three things that you want to consider when it comes to creating your content.

Tip #1
Number one, content length. Now, more words is definitely better. I really think that if you can at least have 750 words, you're going to be killing it. If you can't, if you can't do that, or if you feel like you are just trying to figure out your bandwidth and how much you can write and how often and then think about how often you're going to post first.

So if I'm going to be posting only once a month, then I definitely want to make sure that my content is a lot longer and meatier for a couple of reasons. One is that it gives you more content that you can share via email on a weekly basis or on your social media channels, you can pull out a lot more snippets. But also, it's just going to give a lot more text and context to search engines to understand what it is that you're talking about.

If you're going to be posting on a weekly basis, then something like 400 to 750 words would probably be sufficient in order to keep the search engines understanding about what it is that you're doing and keep your audience coming back for more and having your audience have enough information on your page for them to really engage, want to dive deeper and get some added value.

Tip #2
Number two is inbound and outbound links. Now let's talk about inbound links. First, because this is something that's a little bit easier for people to wrap their heads around.

Inbound links are links from your website to another page on your website. And the beauty of this is it also helps search engines understand the context of your website and kind of the important pages that exist on your site. It's also really important for your customer experience because you can direct them to things like a sales page or a contact page, or another blog post that's going to allow them to dive deeper on a specific topic. It's going to give them much more information and give them more reason to stick around on your website, dive deeper with you and ultimately end up purchasing from you.

The second part of linking is outbound links. And I hear this all the time. Well, why do I want to push somebody away from my website, and that is true. We want to be very thoughtful about the outbound links, so links from your website to somebody else's website. But again, this is a way for you to provide value for your customers if there's somebody else that's an expert on something that you aren't. And you can allow them to dive deeper and learn more information if you're citing resources. And so you want to prove validity in the things that you're talking about. It's a great way to build trust.

And it's also a great way for search engines to continue to understand who you are, what you're about and what your niche is. So if I'm linking to another person's website, I must trust that person, I must feel like there's value in what that person is talking about. And most likely, that website is also in somewhat of a complimentary genre as mine. So overall just helps the search engines get a better map of what it is and who you serve so that they can continue to put your stuff in front of the right eyeballs. So number two is inbound and outbound links.

Tip #3
And the third thing to really consider is the graphics that you're going to be utilizing. Remember that especially if you're doing long-form blog posts. And that's the other thing is I get people saying, well, 1,500 words, nobody reads 1,500 words. And while that might be true, I'm using graphics, whether it's infographics or images or icons, things like that are really going to help people as they're scrolling through your content, to be able to stop at a certain section and visually understand. Oh, she meant that she or he must have changed topics. We must be talking about this or now they must be talking about this part of the topic. So really including graphics is super important to the user experience and making it easy for people to find information and engage with your information and make it a little bit more personal.

Recap
So three things to consider when starting your blog posts. Number one, the content length, number two inbound and outbound links, and number three graphics. So I hope that these three tips were helpful for you as you're going on your content creation journey. Again, if you have any questions about content, please make sure you hit us up at https://thefirstclick.net/officehours, book that 30 minute session with us so that we can help you get unstuck and get going. And I hope if you enjoy these Fast Fact Friday episodes or our full episodes that come out on Tuesday. Make sure you subscribe wherever you listen so that you don't miss an episode or head on over to https://thefirstclick.net/podcast for all our episodes and show notes. We'll see you at the next one.

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