Ep 43 | How to use Analytics to Make Decisions

Have you ever looked at your Google Analytics and had no idea what to do with it?  You're not alone!  We're breaking it down in this episode.

How often do you look at your Google Analytics?  I can hear the breath leaving your body!!!!!  Don't worry – we have you covered in this episode.

Tori wanted to know what she should be looking at in your analytics and how she can use it to grow her business.

What You'll Learn

(5:48) Looking at the red and green arrows on your Google Analytics dashboard and using those to determine the value of your website.
(8:56) Paying attention to how often people are coming to your website can help you understand your sales funnel.  
(12:20) How to use pages people visit to determine the content you create for your audience.
(20:50) Testing the audience to get the location set right before tweaking the content
(23:58) Using collaborations 
(28:15) Blogging and how long it takes to get them ranking
(32:20) How often should you look at your analytics?

Resources

Google Analytics Training

Tori Deslauriers

Tori Deslauriers

Founder, Tori Deslauriers Photography

Tori Deslauriers is an award-winning family and lifestyle branding photographer based in St Albans in the UK. She is passionate about helping women feel empowered in front of the camera both for their family memories and for their businesses. 

Learn more at: 

0 Comments

Submit a Comment

Keep the Conversation Going

Our Latest Episodes

Ep 47 | Repurposing Content with Darcy Sullivan

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Don't stress about creating new content all the time.  Repurpose the content you have!  We'll share how. Content, content, content!!!  Yes, it's important,...

Ep 45 | Guest Podcasting with Kelly Glover

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Have you always wanted to be a guest on other people's podcasts?  Then this is the episode for you! Thinking about starting a podcast but maybe want more...

Ep 44 | Monthly Website Maintenance

Content Creation Email Marketing Organization Social Media Website Digital Marketing Therapy PodcastCategories Website maintenance doesn't have to be hard, but it must be done.   Maintaining your website is like maintaining your car.  It should be done on a regular...

Digital Marketing Therapy is all about helping you take action and get your marketing done without being overwhelming.  Each week there are step-by-step actions you can take, advice from other business owners, and other marketing experts to round it all out.

Share This