Ep 39 | Crafting your Key Messages with Christy Lawrence
What are you currently doing with your digital marketing strategy? Let us know in the comments below!
Sales and Marketing belong together. You can't have one without the other in a successful business. So we're talking about key messaging and how it relates to both and just some general sales tips.
And if you want to learn more from her, and some other amazing ladies, then you'll want to check out the Business Accelerator live workshop we're holding January 10-11!
The goal of sales isn't to get people to buy your product or service! But it's about finding alignment and fit.
- Who can benefit the most from this product or service?
- Who will benefit the least from this product or service?
- Who are you most excited to serve with your product or service?
- Keep asking yourself who and why till you get down to a specific audience.
What You'll Learn
(2:54) Why messaging is such a key component of your sales and marketing?
(6:43) Why people struggle with doing both sales and marketing?
(11:20) Using messaging to turn sales into a positive conversation instead of being a used car salesman.
(15:24) How to niche down your language.
(19:40) What are key messaging points and how do you craft them?
(22:14) What Christy sees people struggle with the most.
(25:43) How many messaging points should we have?
(27:31) Where do people struggle when gearing up to talk in 1:1 conversations?
(32:14) Your messaging will change
Founder, Time to Profit
Christy has 15 years of PR, marketing & sales experience with Fortune 500 companies, including Microsoft and Ford Motor Company. She has executed product launches for multiple biotech startups where she consistently finished in the top 1-%. But the most important thing she offers is a passion for helping people succeed and making an impact with real, measurable results.