Ep 09 | Is it Time for a New Website?
Before you go down the road of building a new website there are some things you should know. This episode goes through some of those items.
Share in the comments below which one was the most helpful for you!
How do you know if it's time for a new website? It's not just about how your website looks, it's more about how your website works for your users.
Making regular updates to your website is ok – your business changes and so should your website to reflect those changes.
Annually, we take a look at why we started our business as well as the core values we have as our business grows. It's a great time to take a look at your website and make sure it reflects that.
Quarterly we visit our business goals. Your website should be reflecting the most important goals. Is it sales, or growing your email list, or promoting your podcast?
This is also a great time to take a look at your language. What are you learning from your customers that might be better ways to word things on your website?
Monthly, it's good to review your analytics. You want to know what content they like to consume so you can create more of that. Also, it'll help you understand what pages they're interacting with most and match it up to your business goals.
If these things are aligned, then you probably don't need a brand new website! If not, take a look at where things are off and tweak those areas.
(2:12) It's not all about Google or how it looks.
(2:40) We do minor revisions on a quarterly basis.
(3:24) What is your why? We address this annually.
(4:45) Revisiting your business goals
(5:33) Take a look at your language
(6:10) Monthly analytic audits
(7:01) So, do you need a new site?
9 Ways for Non-Profits to Raise Money Online
Download our free guide to help you get online with your fundraising fast and reach your fundraising goals.