Content is King
You have heard the buzz word, “content.” Everyone says you need to have it, but what does that mean?
Content comes in a variety of forms; blog posts, video, social media graphics, infographics and more. Depending on the nature of your business and the goals you have different methods should be utilized.
So how do you go about figuring out what content is king for your brand? We will break it down for you by type of content.
1. Blog posts
Like this post here, blog posts are an excellent way to share information about your business. You can utilize them to talk more in-depth about products or services you provide, show the personality of the people involved in your business, share awards and media coverage that your business has received, educate people on topics that relate to your business, and so much more.
Blog posts are great at driving traffic to your website and directing your customer through your site to where you want them to go. By writing blog posts that are relevant to your consumer, you create new exciting reasons for them to keep coming back to your site to see what's new. By sharing them on your social media – you are also creating content that can be utilized across several channels.
There are so many ways to utilize video. Creating catalog videos for your website that showcase your product is an excellent way to give people a demo of your product. You might find this particularly useful if you have an eCommerce business.
Videos are being used more and more for social media engagement. Facebook Live has become an excellent way to interact with your customers and give them an inside look at what you do. It gives you an opportunity to talk live and answer questions immediately that your potential buyers might have.
You don't have to be a master at video to be successful here. There are several tools out there that can turn your smartphone into a video camera. We like the iographer to assist with steading your hand. It can also hold attachments for a microphone or additional lens. Video editing software, like iMovie, can help with minor edits or adding intro and outro screens. The key is making sure you have a great image in the background and some great lighting.
Infographics are an incredible visual experience that can quickly educate your client. Maybe you want to share the steps it takes to get a mortgage. Alternatively, perhaps its different yoga poses to alleviate back pain.
Infographics pair well alongside a blog post and can be very useful with Pinterest and Instagram accounts.
It is important to identify with all of these what the call to action(CTA) is. Do you want them to look for more information on your website? Is it a promotion in the store that you want them to see? Are you trying to sell a particular product in your store? Be sure to create the customer experience throughtout all the content you creat that is true to your brand.
Always remember, quality over quantity.